AiForThe99 Press Kit

Tagline: Practical AI usage for real people.

AiForThe99 helps everyday people get real outcomes from AI — without jargon, overwhelm, or tech rabbit holes.

Mission

Make AI feel human and useful — focused on simple, repeatable wins for real-life problems.

Brand voice

• Plain language
• Practical, outcome-first
• Friendly, direct, and supportive
• Zero hype, zero jargon

Logo usage

Use the primary logo on light or dark backgrounds. Use the icon mark when space is limited.

Logo usage rules

• Clear space: keep at least 0.5× the logo height on all sides (no text or graphics inside that area).
• Minimum size: primary wordmark ≥ 140px wide; icon mark ≥ 48px wide.
• Backgrounds: prefer solid or subtle gradients; avoid busy textures behind the logo.
• Do not stretch, distort, rotate, or apply heavy effects (glows, drop shadows, outlines).
• Use the black/white variants only when full color reduces contrast.

Icon mark

Color palette (current)

Color usage rules

• Use Background (#0b0f14) for main canvas and large sections.
• Use Accent (#5eead4) for links, borders, underlines, and hover states.
• Use Accent 2 (#a78bfa) for gradients, secondary emphasis, and supporting highlights.
• Use Danger (#fb7185) only for errors or warnings.
• Body text stays at 92% white; avoid using accents for paragraph text.
• Maintain readable contrast (avoid low-contrast accent-on-accent combinations).

Typography (current)

Clean system sans-serif for now. Final brand font to be defined.

Font (selected)

Social imagery

Press contact